About

Hi, I'm Daniel

I'm a New Zealand-based web designer helping local small businesses get a professional online presence — without the agency price tag or the runaround.

New Zealand is full of brilliant small businesses — tradies, cafés, salons, gyms, consultants — with real skills, loyal customers, and a brand worth showing off. But too many of them are invisible online. That's a gap worth fixing.

Whether you're a sparky chasing afterhours leads, a builder who wants to show off recent jobs, or a plumber sick of missing calls — I'll build you a site that actually brings work in.

I work with tradies, hospitality, beauty, fitness, health, retail and professional services. Industry-specific designs, customised with your content — keeping costs down without cutting corners.

Daniel Matthee — Apex Web Studio NZ
Daniel Matthee
Founder, Apex Web Studio NZ
The name

Why "Apex Web Studio"?

Apex Web Studio was named for one reason: I build websites that put NZ businesses at the top — top of Google, top of mind for their customers, top of their industry online. The name says it plainly. Your business deserves to be at the apex. Not buried on page 4. Not looking amateur. Front and centre, where customers can actually find you.

Why clients choose Apex Web Studio

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Flat-rate pricing

No hourly billing, no scope creep, no surprises. You know the price before I start — and that's what you pay.

50% deposit, 50% on go-live

A 50% non-refundable deposit kicks off development, and the balance is only due once your site is built and you've approved it. Cash tight? Get in touch — I can split the deposit into scheduled instalments. Development starts once the full 50% has cleared.

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NZ-based, local support

You deal with a real person in the same timezone. No offshore call centres. No ticket queues.

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No lock-in

You own your domain. Cancel your hosting plan anytime — no long-term contracts, no exit fees.

Ready to reach the apex?

Get a free quote — I'll reply within 24 hours.

Get a free quote